The Essentials of B2B Marketing: What It Is and Why It Matters
Introduction Business-to-business (B2B) marketing is a fundamental aspect of the modern economy. Unlike business-to-consumer (B2C) marketing, which targets individual consumers, B2B marketing focuses on selling products or services to other businesses. This type of marketing involves longer sales cycles, more complex decision-making processes, and higher-value transactions. In this article, we will explore what is business…